Mary Anne Henderson, historian
and high school teacher, explains how the “War On Christmas” incident with Starbucks
was used to promote conservative ideals. Pairing with Brian Platt, aerospace
machinist, they trace the roots of the movement in their piece “The War on Christmas, or How to Build Mass Support for Right-Wing Ideology”. They open
with a brief summary of the incident, ensuring that the audience is aware of
the topic in discussion. They then move into their thesis: that the war on
Christmas is, in fact, a “gateway” into conservative politics attacking the
left. In this, they bring to the reader’s attention the underlying phenomenon
behind what seems a silly disagreement. The intended audience is concerned
leftists, or other citizens, who are unaware of the implications behind the
seemingly harmless feud.
The pair effectively outlines
the origins of this dispute, citing Henry Ford’s article “The International
Jew: The World’s Foremost Problem” in which the first reference to a “war on
Christmas” was made. They call his rants “crude antisemitism” that promoted “racist
conspiracy theories”. These were only held at bay by strong Left radical
parties, and therefore the war on Christmas theory could not gain headway. In
detailing the history of the movement, the authors enhance their credibility
and prove their complete knowledge on the subject. This, in turn, makes the
reader more responsive to the upcoming arguments.
They continue citing facts
from history to elaborate on how Conservative agenda could be promoted through accusations
made towards the Left under the cover of “protecting Christmas”. They explain
how the Cold War years saw this occur, and how subsequently the Church advanced
its goals. Conspiracy theories continued to pop up, with little to no validation
backing them. Through their deliberate tracing of the past, Henderson and Platt
effectively explain that the war on Christmas is far from “holiday nonsense”,
but is instead part of a deeper, “racist”, and “pro-capitalist” ideology. This
movement is “doled out” in “churches” and “Fox News” in which racist promotions
can be made under the guise of defending Christmas.
They
close with a powerful metaphor, comparing capitalist ideology to leprosy and the
war on Christmas to the “numbness in your fingers”, reminding you that your
body is rotting. Through this, they enhance the picture of the dangers behind
extreme Right-Wing policies and argue for a strong Left to combat them. Henderson
and Platt bring much deeper meaning to a seemingly harmless Starbucks scandal.
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